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Levaraging Solar Marketing

Newspaper article photo

In addition to the financial benefits of “going solar”, there are tremendous intangible benefits, such as building brand awareness, positive publicity, and promoting your sustainability practices. All of these marketing tactics can result in a significant competitive advantage. SunPeak has assisted several clients to leverage their investment in green energy to enhance their corporate image by showcasing projects on our website, co-distributing press releases and coordinating project site events. 

 

 

Solar marketing examples:

 

SunPeak Projects Webpage  https://www.sunpeakpower.com/projects

SunPeak Project webpage screenshot

 

 

SunPeak highlights reference projects and

links back to our customers’ websites to boost SEO.

 

 

Client Website Homepage http://www.steepandbrewcoffee.com/Steep & Brew Homepage screenshot

Steep & Brew’s homepage now features a photo of their solar system, an 80% Solar icon, “A Greener Cup of CoffeeTM“ tagline and a link to the press release. The icon and tagline will also be used for packaging and point of purchase displays.

 

Customer FB post screenshot

Social Media Posts

https://www.facebook.com/Central-Storage-Warehouse-189271184455337/

Central Storage & Warehouse did a great job sharing their solar story with their Facebook fans. Not only were photos posted throughout the construction process, but also the news publicity and system production monitoring data.

 

 

 

Press Releases/News Articles

https://www.sunpeakpower.com/company-newsTrade Journal article screenshot

SunPeak and our customers have successfully distributed press releases resulting in several articles being in major regional newspapers, journals and magazines.

 

 

 

 

 

Marketing GraphicGeneral Marketing Pieces

Graphics such as this can be used for social media, newsletters, website graphics or in print to showcase

the environmental offsets of a solar system.

 

 

 

 

 

Event invitation flyer

 

 

Events

Several customers have hosted ribbon cuttings, politician and press briefings and celebrations for the public, customers or key partners.

 

Customer Sustainability webpage screenshot

 

 

 

 

 

 

Corporate Sustainability Pages:

http://corrim.com/green-initiatives/

More and more company websites have a dedicated page for corporate responsibility, stewardship, community involvement, sustainability or green initiatives. This is the perfect place to emphasize your solar investment.

 

 

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844-NO-CARBON  •  844.662.2726 (toll free)  •  608.535.4554 (local)
440 Science Drive, Madison, WI 53711
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